In partnership with American Express, the Backing Small Businesses grant program supports economically vulnerable and under-resourced small businesses with community reach.
Donor Name: Main Street America
State: All States
County: All Counties
Type of Grant: Grant
Deadline: 04/07/2024
Size of the Grant: $1000 to $10,000
Grant Duration: Grant Duration Not Mentioned
Details:
Now in its third year, the program will increase grants awarded and double total funding to more than $5.7 million to further support under-resourced and economically vulnerable small business owners in building their economic vitality and fostering a thriving community. In March 2024, applications will open for 500 small business grants of $10,000 to eligible businesses in the U.S. and U.S. territories.
Of the 500 recipients selected for $10,000 grants, a limited subset of 25 recipients will be awarded $30,000 Enhancement Grants, which will allow those business owners the opportunity to create transformative change within their business and in their community (for example, by giving back, partnering with community members, addressing cultural, environmental and/or access needs in their community, opening a new location and/or adding staffing). Recipients of the $10,000 grant will be required to submit a final grant report using a template provided. In addition to questions regarding the completed project, the report will include prompts on how the business would use the $30,000 Enhancement Grant. Enhancement Grant project proposals can be related to the $10,000 grant proposal or they may constitute a separate project.
What types of grant expenses are eligible?
Eligible grant expenses include but are not limited to:
- Accessibility Upgrades (Examples: ramp, menu translation, accessible website redesign for visually impaired people, etc.)
- Community Events and Programs (Examples: open mic night, public educational/training workshops, hosting community fund raisers, partnerships with other small businesses)
- Equipment and Inventory (Examples: point of sale device/software, purchasing of items for sale, display cases, kitchen equipment)
- Marketing (Examples: investing in social media campaign, building a website, etc.)
- Operational Strategy (Examples: branding package, accounting software, business coaching, and other types of support that would increase the viability of your business)
- Physical Improvements (Examples: signage, awnings, painting facade, new shelving, new lighting, etc.)
- Sustainability Upgrades (Examples: solar panels, rain garden adjacent to business, investing in reusable/compostable/recyclable packaging alternatives, etc.)
- Technology Upgrades (Examples: building an online storefront, online ordering system, or other e-commerce platform)
- Utilities (Note: Must not be more than $2000 or 20% of the requested funds)
- Note that payroll expenses are not eligible.
What types of businesses are eligible?
Businesses must meet the following criteria to apply:
- The applicant must be an owner of the business.
- The applicant must be at least age 18 years or older.
- The business must be in a “bricks-and-mortar” location and operate in an older or historic main street, downtown, or commercial district in the United States. The business must have occupied their current bricks-and-mortar location since January 1, 2024. (Home-based businesses, even those located in historic neighborhoods, are not eligible. Brick and mortar businesses located outside of historic downtowns and commercial corridors, including, but not limited to, office parks and shopping malls are also not eligible.)
- The business must be an independent business and not part of a franchise.
- The business must employ 20 or less full time employees.
- The business must have been in operation on or before January 1, 2023.
- The business must be a business entity in good standing in the state in which it was formed and the state in which it does business.
- The business must have an active business license, if required by state or local government. (Applicants may be asked to provide documentation if selected.)
For more information, visit Main Street America.