Visit Canton in partnership with ArtsinStark will award Cultural Tourism Grants up to $20,000 to each approved marketing or event initiative.
Donor Name: Visit Canton
State: Ohio
County: Stark County (OH)
Type of Grant: Grant
Deadline (mm/dd/yyyy): 07/01/2022
Grant Size: up to $20,000
Details:
Grants will be awarded for the purpose of generating increased visitation and economic impact for the region through the support of arts and culture events and marketing initiatives. The initiatives must encompass visual arts, museums, performing arts, theaters, attractions, authentic historic and cultural places, and events to encounter traditions, history, music, and art.
Funding Information
Applicants can apply for Cultural Tourism Grants up to $20,000, per requested project.
Fast facts and qualifying projects
- Applicants MAY apply for grant dollars during both cycles and for multiple projects per cycle.
- Industry partners are encouraged to work together to create collaborative events, marketing campaigns, etc.
Applications must be submitted and approved each year for funding, with no recurring funding available. - Cultural Tourism Grants can support promotional expenses including email marketing campaigns, magazines, newspapers, radio, TV, internet, direct mail, PR/media kits and billboards, etc.
- If the Grant Project is a pre-existing special event, the Grant Project must target a new geographic market, new demographic audience or advertising placed in a new medium, based on potential to increase event attendance.
- The Cultural Tourism Grant funding may be used to reimburse or cover new advertising or operational costs only and may not offset costs of current advertising buys or operational costs. Subsequent year requests for such event must include attendance from previous years.
- Marketing and advertising expenses submitted for grant consideration must target at least a 40% out-of- county audience.
- PERMITTED: Campaigns targeting the Cleveland DMA including Stark County
- PERMITTED: Ad buys with local media partners that have distribution/listenership/viewership consisting of at least a 40% audience from outside of Stark County.
- NOT PERMITTED: Ad buys targeted only to cities/locations/audiences within Stark County.
- Grant Project must not solely be dependent on the Cultural Tourism Grant funding.
- Initiatives completed using Cultural Tourism Grant Funds must acknowledge such financial support by including Visit Canton and ArtsinStark logo on marketing materials, website landing pages, signage at events, event programs, etc.
- Cultural Tourism Grant funds will be paid to the awarded projects as follows; 70% disbursed upon approval of grant and receipt of signed MOU, and the remaining 30% will be disbursed following review of the final evaluation report submitted by the recipient organization to include:
- A detailed summary of all expenditures and how all Cultural Tourism Grant funds were invested, including, but not limited to work orders, invoices, and receipts will be required with the final evaluation report.
- A detailed return on investment report that tracks visitation numbers, location of visitors, economic impact to the recipient organization, and estimated impact to the Stark County community will be required with the final evaluation report.
- The final evaluation form will be submitted to the grantee upon completion of their event or marketing campaign. The grantee has 30 days to remit a completed report. Should the Committee need any additional information, the grantee will have 10 business days to submit the additional data requested. Should the grantee not remit a completed report, or the additional requested data in the aforementioned perimeters, the remaining 30% grant allocation will be forfeited and it will be notated on the grantee’s profile. This forfeiture will also be considered in judging future Cultural Tourism Grant applications from the grantee
For more information, visit Visit Canton.