The Northeast Dairy Business Innovation Center (NE-DBIC) announces the availability of funds through the Dairy Marketing and Branding Services Grant Program, which will provide grants for established value-added dairy processors and producer associations to access professional marketing and branding services to elevate value-added dairy businesses.
Donor Name: Northeast Dairy Business Innovation Center (NE-DBIC)
State: Selected States
County: All Counties
Type of Grant: Grant
Deadline: 06/08/2023
Size of the Grant: $10,000 – $50,000
Grant Duration: 12 months
Details:
Projects funded by this grant will increase the exposure and promotion of regionally produced dairy products guided by marketing/branding professionals. Funded projects will increase consumer awareness of products, develop market channels and distribution opportunities to increase product placement, support innovative strategies to increase consumption, and/or increase business revenues.
The NE-DBIC seeks to support value-added dairy businesses to professionalize their marketing and/or branding approach to new or expanded markets, either individually or through a producer association marketing on the behalf of a group of value-added dairy businesses.
Funding Priorities
Project approaches should address 1 – 3 of the following funding priority areas:
- Application demonstrates engagement with multiple potential contractors ahead of submission • Project shows innovation in packaging type or market channels
- Project will show or support substantial online/digital engagement
- Project builds on or enhances previous marketing and branding efforts
- Application demonstrates a strategic and sustainable approach to business growth and positioning with clear long-term vision
- Projects will increase sales, revenue, and/or consumers reached
- Projects will elevate regional dairy businesses
Funding Information
- Awards will range from $10,000 – $50,000 with a match requirement of 25%.
- Total funds available: $400,000
- Project Length Approximately 12 months.
Eligibility Criteria
This application is open to applicants from all Northeast states: Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. Applicants must be one of the following:
- Dairy processors that transform raw milk sourced from the Northeast region into an edible product and are:
- licensed dairy processor in compliance with all required state and/or federal standards, as required for the sales outlets reached during the timeframe of this project; and
- headquartered or based in the Northeast; and
- if a value-added processor, products are manufactured within the Northeast.
- Dairy producer association/dairy council which represents and promotes dairy products and dairy businesses of the Northeast.
For more information, visit NE-DBIC.