The Emerging Destination Marketing Grant Program is designed to provide highly-developed, emerging tourism destinations in South Carolina with financial resources that can be leveraged against local, privately collected funds for the purpose of generating new visitation through select tourism advertising activities.
Donor Name: South Carolina Department of Parks Recreation and Tourism (SCPRT)
State: South Carolina
County: All Counties
Type of Grant: Grant
Deadline: 06/02/2023
Size of the Grant: $100,000 to $200,000
Details:
The Foundation’s mission is Growing South Carolina’s economy by fostering sustainable tourism economic development and effectively marketing their state to increase visitation and improve the quality of life for all South Carolinians.
Funding Information
Grant amounts range from $100,000 to $200,000 and are available on a 2 to 1 reimbursable cash match. Match funds must be private funds specifically designated for the purpose of matching state funds. In-kind matches are not allowed.
Eligible Expenses
Grant funds are to be used exclusively for Out-of-State marketing expenses, including
- Paid Advertising Placement (Digital, Print, Radio, Television, OOH, Social Media)
- Search Engine Marketing
- Public Relations (Hard Costs associated with Media FAM Tours including travel expenses such as flights, meals, lodging, admission fees to attractions for visiting/hosted media and in-market transportation expenses, such as a motor coach or small bus or van rental fees, for transporting media while in-market)
Eligibility Criteria
The applicant must be a federal non-profit organization 501(c) specifically charged with marketing tourism for a specific city or unincorporated county area in South Carolina that generated more than $700,000 per year in State Accommodations Tax in the previous fiscal year. The destination cannot receive federal appropriations, cannot receive funding through SCPRT’s Destination Specific Marketing Fund or the agency’s Tourism Advertising Grant program, and the applicant cannot have any significant unresolved issues with any grant program administered by SCPRT.
For more information, visit Emerging Destination Marketing Grant.