The Arizona Office of Tourism is seeking applications for round 2 of Visit Arizona Initiative Marketing Grant Program to increase the revenue of that the local destination marketing organizations use to attract future visitors to Arizona cities and towns.
Donor Name: Arizona Office of Tourism
State: Arizona
County: All Counties
Type of Grant: Grant
Deadline: 08/17/2022
Size of the Grant: $20 million
Details:
The Visit Arizona Initiative (VAI) Marketing Program will support efforts to execute targeted tourism marketing plans to bring visitors to destinations across the state.
Vision
To create an Arizona experience that captures and nurtures the hearts and minds of people who call it home and travelers the world over in search of extraordinary adventure and natural wonders.
Mission
To stabilize and strengthen local economies, protect environmental and cultural resources, create a meaningful visitor experience, and enhance the quality of life for all Arizonans through tourism collaboration, promotion, and development.
Funding Information
Visit Arizona Initiative Marketing Grant Program – $20 million.
Eligible Applicants
- Designated Destination Marketing Organizations (DMOs)
- Regional Partnerships (Lead applicant must be a DMO, but co-applicants can be other entities)
Project Eligibility
Eligible projects must address the following:
- Describe an appropriate response to the public health emergency or its negative economic impacts, including aid to impacted industries such as tourism, travel and hospitality.
- Provide a tourism, travel, and hospitality industry focused scope of work/marketing plan that will respond to the negative economic impacts of the pandemic.
For more information, visit Arizona Office of Tourism.