FNS requests applications for the Healthy Fluid Milk Incentives (HFMI) Cooperative Agreement Projects for fiscal year (FY) 2022 to support projects to increase the purchase of fluid milk among low-income consumers participating in the Supplemental Nutrition Assistance Program (SNAP) by providing incentives at the point of purchase.
Donor Name: Food and Nutrition Service
State: All States
County: All Counties
U.S. Territory: Guam, or the United States Virgin Islands
Type of Grant: Grant
Deadline: 09/02/2022
Size of the Grant: $3,000,000
Grant Duration: 5 years
Details:
The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them an incentive at the point of purchase at authorized retailer locations. “Qualifying fluid milk” includes all varieties of pasteurized cow’s milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, State, and local standards for fluid milk.
All HFMI projects must meet the following objectives:
- Increase the purchase and consumption of qualifying fluid milk by SNAP households by providing a financial incentive at the point of purchase.
- Develop and implement a point of purchase solution(s) to deliver and redeem the HFMI incentives.
- Partner with selected SNAP-authorized retailer(s) to operate the point of purchase incentive solution in compliance with all relevant SNAP regulations and requirements.
- Communicate and promote HFMI incentive availability and information to SNAP households.
- Provide training and technical support to participating SNAP-authorized retailer(s) in administering the incentives.
- Facilitate participation in the HFMI evaluation through data collection and sharing.
- Separately track, report, and fund HFMI benefits through modified versions of currentlexisting processes.
- If implementing an automatic discount incentive model, provide education on the nutritional value of cow’s milk in accordance with the latest Dietary Guidelines for Americans and in relation to the availability of HFMI incentives at the participating locations.
Funding Information
- Estimated Total Program Funding: $3,000,000
- Award Ceiling: $3,000,000
- Award Floor: $1,000,000
- Anticipated start dates and period of performance: September 30, 2022 – September 30, 2027
Eligibility Criteria
Eligible entities include governmental or 501(c) nonprofit entities. A government entity is a State, local, territory, or tribal agency. nonprofit entity is any organization or institution with IRS 501(c) status or accredited institutions of higher education, where no part of the net earnings benefit any private shareholder or individual. All applicant organizations must be domestic entities and shall be owned, operated, and located within the 50 United States, the District of Columbia, Guam, or the United States Virgin Islands. All applicants must demonstrate in their application that they are a domestic entity and either a government agency or a 501(c) non-profit organization. Each eligible applicant may only submit one application in response to this grant solicitation. Suspended or debarred organizations are ineligible to apply.
For more information, visit Grants.gov.