The Virginia Tourism Corporation (VTC) is pleased to announce that applications are open for the 2023 Marketing Leverage Program.
Donor Name: Virginia Tourism Corporation (VTC)
State: Virginia
County: All Counties
Type of Grant: Grant
Deadline: 02/28/2023
Size of the Grant: $20,000
Details:
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth.
Funding Information
One funding tier:
- $20,000 maximum award with a 1:1 CASH match
- Documentation of paid cash match will be required for reimbursement requests
PLEASE NOTE: This application cycle for the VTC Marketing Leverage Program differs from past VTC Marketing Leverage Program applications. Below is a quick overview of the changes:
- Different online application than in the past.
- Award announcements will be made in-mid April. Programs must be completed by October 15, 2024.
- Eligible expenses that have occurred six months prior (August 1, 2022) to the due date of February 28, 2023 can be used as part of your marketing plan and may be reimbursable upon successful award notification.
- One 6-month extension may be granted in special circumstances.
Program Focus
- Arts & Culture
- Culinary/Craft Beverage/Wine
- Equestrian
- Luxury Travel
- History
- Music
- Outdoor Recreation
- Sports
- LGBTQIA+
- Holidays
- General Destination Marketing
What the VTC Marketing Leverage Program Will Fund
- VTC will implement a variety of marketing campaigns over the next several months. Using VTC campaign templates and tie-ins are not required but are encouraged.
- VTC also encourages partners to review the Virginia Industry Advertising Co-Op program that offers simple, affordable, and flexible advertising opportunities with strategic partners.
- VTC also encourages partners to review the Virginia PMAP/Welcome Center program that offers simple, affordable, and flexible advertising opportunities at Virginia Welcome Centers and Safety Rest Areas.
For more information, visit Marketing Leverage Program.